Who We Are

CEO of Thinking Pink Breast Cancer Foundation:  Cremelda P. Pratt (Mrs.)
 
 
MISSION STATEMENT: FOR EVERY SIERRA LEONEAN WOMAN TO BE BREAST AWARE AND GAIN ACCESS TO AFFORDABLE TREATMENT AND MEDICATION.
 

VISION:TO RAISE AWARENESS ON BREAST CANCER NATIONWIDE THROUGH EDUCATION/SENSITIZATION.

 

OBJECTIVES:

  • To educate the public on Breast Cancer Awareness nationwide.
  • Teach the public the importance of early detection through monthly Breast Self Exams (BSE), Clinical Examination and Annual mammography check up.
  • Provide support for Women suffering from the disease through counselling, advocacy and or financial support.
  • To support, assist, counsel and connect with patients and family members during diagnosis treatment and or death.

There is no funding for NCDs (non communicable diseases) at the Government level. We obtain funds from Corporations and Institutions as part of the CSR/ISR (Corporate/Institutional social responsibility and through events like our annual Freetown mini marathon.

 

HISTORY OF THE THINKING PINK FOUNDATION

Thinking Pink Breast Cancer Foundation was founded on January 5, 2008 by Mrs. Cremelda Parkinson Pratt in Freetown, Sierra Leone. Sierra Leone is a small country on the west coast of Africa and, though it is rich in resources, is considered one of the poorest countries in the world. Corruption in the government coupled with a 10-year civil war has caused illiteracy rates to go above 70%.  

Cancer awareness was next to non-existent in Sierra Leone before Thinking Pink was founded. The foundation is one of the only acting organizations in the country trying to bring breast cancer awareness and treatment to all Sierra Leoneans.

The task has not been easy. Sierra Leone has no oncologist and only one forensic pathologist, Dr.Simeon  Owiz Koroma, who has volunteered to see all of Thinking Pink patients free of charge. This has taken a huge financial burden off of the foundation but the cost of treatment is still exponentially more than what the average Sierra Leonean can afford. In those situations Thinking Pink uses whatever money they have to help women get treatment even if it comes out of their own pockets.

Thinking Pink desperately needs donors whether it is a one time gift or a year long commitment.    

 

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CHANGING CANCER PERCEPTIONS

Cremelda Parkinson Pratt is regarded as a champion in the fight against Breast Cancer in Sierra Leone. Until the launch of Thinking Pink Breast Cancer Foundation, cancer was considered a “taboo” and regarded as a terrible shameful disease associated in some parts of the country as witchcraft. There were so many myths surrounding this terrible but often curable disease.

 

 

Thinking Pink Breast Cancer Foundation is working to change perceptions and misinformation about cancer in Sierra Leone, but they are fighting an uphill battle. There is no one trained as an oncologist in Sierra Leone, and the country has only one working mammogram machine. Despite these challenges, Cremelda and Thinking Pink are working hard to serve their nation and educate people about cancer. This important organization is making sure women who would otherwise not follow-up on possible breast cancer diagnoses due to financial limitations or misinformation about the disease receive the best care possible. You can help Cremelda and Thinking Pink help women diagnosed with breast cancer in Sierra Leone get the care and medical attention they need.

ACCOLADES GRANTED IN THE FIGHT AGAINST BREAST CANCER