Who We Are

Thinking Pink Breast Cancer Foundation

Is a non- governmental organization conducting both operational and advocacy work on breast cancer through projects. Its key function is to mobilize resources in the form of financial support, equipment and materials in order to sustain their projects and programs.

Our Core Values

Teamwork

We are passionate about our mission. We operate on respect, cooperation and trust.

Caring

We are considerate, respectful and caring towards those individuals and families touched by Cancer.

Integrity

We are committed to adhering to the highest standards of professionalism, operating in a transparent and ethical manner with full accountability to our patients, stakeholders and the general public.

Inclusivity

We value diversity and work hard to create a collaborative environment.

Thinking Pink Breast Cancer is Real

Mission

To raise awareness, educate, prevent, advocate, control and to source funds to support financially challenged women/girls and men through their treatment options. Also, provide support to those affected by Breast Cancer through early detection, counselling and other support services.

Vision

The Foundation aims to enlighten the general public about Cancer and encourage better lifestyle choices of individuals thereby reducing the prevalence and impacts of this dreaded disease. It also seeks to improve health care workers’ alertness to be able to recognize the signs & symptoms of cancer and identify people at risk living with cancer and to increase access to proper Cancer education, prevention, control and treatment.

Objectives

To reduce the incidence of cancer through primary prevention.

To promote early detection through Breast self-exam, clinical exam and annual mammography checkup thereby reducing cancer incidence and mortality.

To ensure effective diagnosis with treatment support.

To improve the quality of life for those with cancer and their family through support rehabilitation, counselling and palliative care.

To support, assist, counsel and connect with patients and family members during diagnosis, treatment and or death.

To assist the Government of Sierra Leone set up a National Breast Cancer registry in compliance with the world declaration for Cancer surveillance and advocate for the construction of a well-equipped Oncology/Cancer Unit within the Country.

To advocate at National and International level to end injustice of preventable suffering from Breast Cancer and funding support towards patients’ treatment in Sierra Leone.

The Foundation shall from time to time invite International Oncology experts to participate and attend Symposiums/Seminars and shall create an MOU with any partnership it chooses to work with.

Create an efficient and effective referral system.

Our History

Thinking Pink Breast Cancer Foundation is founded by Mrs. Cremelda Parkinson Pratt, she has a clear vision after deep soul searching and losing a dear friend & an in-law to Breast Cancer.

The Foundation is a full member of UICC (Union for International Cancer Control), the Sierra Leone Cancer Society & The American Cancer Society.

A Health Fair was held on January 8th, 2008 to officially launch TPBCF. Data collected at the Health Fair was alarming. 278 participants came forward for Clinical examination wherein 45 had some form of breast abnormality. This gave the Foundation the mandate through the Ministry of Health and Sanitation to run operations.  

On March 8th, 2012, the Foundation was rebranded with an office space and paid staff.

In 2013 the Foundation hosted its first annual half Marathon intended to promote Breast Cancer awareness on a national level.  It also promotes physical activity and camaraderie especially in the workplace, not forgetting the most needed funds to support Cancer patients and the furtherance of the Foundation.

TPBCF was invited to the NCDS validation meeting for members at WAHO held in Abidjan in 2017.  

In 2019, Mrs. Cremelda Parkinson Pratt, Founder & CEO represented the Foundation at The World Cancer Leaders’ Summit in Kazakhstan.

In 2020, Mrs. Cremelda P. Pratt was invited to a learning tour in Mauritius sponsored by UICC.

In 2022 as the Foundation celebrates its 10th Anniversary with alarming Data SPA donated by Mrs. Joyce Osman and her family was launched for women including women diagnosed with Cancer.

Representing the Foundation at the UICC World Cancer Congress in 2022, Mrs. Cremelda Parkinson Pratt presented on the topic “MOBILISING FUNDS FOR TREATMENT OF UNDERSERVED WOMEN IN SIERRA LEONE”.

The Foundation is proactive with a mission to vigorously take up the challenges of Breast Cancer awareness in Sierra Leone alongside partners, stakeholders, donors, volunteers, and survivors who tell their stories. “No one should Die from Breast Cancer because of Geography or poverty.”

Changing Cancer Perception

According to the United Nations, Cancer is on the rise globally and Sierra Leone is no exception & by 2025 low/ middle income countries would be severely affected; we are noticing the trend in our data.

In 2017, Cancer was recognized as a public Health Emergency in Sierra Leone. According to IARCS, GLOBOCAN 2020 revealed approximately 4708 new cancer cases (1836 men; 2876 women) and 3389 cancer deaths (1389 men; 2000 women). Women are clearly more affected because of the high burden of breast cancer (985 new cases), which ranks first, followed by cervical (504 new cases), and liver (157 new cases). 3% of all mortality in Sierra Leone are attributed to cases related to cancer.

The high mortality to incidence ratios for cancer in both men and women suggest low cancer survival patterns in Sierra Leone, this is because of difficulties in accessing health care services locally, low economic and educational levels, inadequate number of health professionals, inadequate diagnostic facilities and available treatment options that can handle cancer related cases.

By 2040, cancer incidence and mortality are expected to rise by approximately 80% to 8496 new cases and 6168 deaths respectively.

Our Cancer infrastructure is fragile – All we offer is Surgery, Chemotherapy and some palliative care. Cancer is a disease that is curable if detected early and painful/deadly if left undetected.

The inequity towards Cancer care in LMICs is extremely wide compared to the Western World and many times diagnosed patients delay their treatment pathway because of lack of knowledge and the financial burden associated with Cancer treatment.

The disparity of Cancer care in sub-Saharan Africa is to be addressed at the Government level and international partners should also pay keen attention especially as our data states that younger women/girls are being diagnosed with some form of breast abnormality including advanced stage of Malignant tumors at an alarming rate and there are many.

Our main Teaching Hospital – Connaught Teaching Hospital located in Freetown with only one (1) Surgical Oncologist, One (1) Medical Oncologist and no Radiotherapy facility canter.

We cannot relent in the fight against Breast Cancer as everyone is at Risk and a potential victim!